Excuse me a moment while I push myself out of my comfort zone! Alongside my brand refresh last month, I made myself the promise that I would share more of "me" in my copywriting, on my blog and on my social media channels.
I've been guilty of using my brand as a bit of a shield for far too long. It's easy to hide behind the professional facade, to simply say, "this is what I do" and let my photographs do the talking. When it comes to weddings, I am constantly telling people that if you love the photos I have taken in the past then you'll love what I can do for you. It's only once people have scratched the surface and shown an interest in my services that I reveal more of "me" by suggesting we meet face-to-face (virtually or otherwise) to see if I am the right person for their event.
The fact is, I don't like being the centre of attention and sharing anything too personal just doesn't come naturally to me. This is especially true when it comes to my business, I tell myself that no-one will be interested to learn more about me, at least initially. The fact remains, however, that people buy from people. When it comes to purchasing a service, customers are more likely to invest when they like and trust the person providing that service. I am confident that when clients do book me it's because they know I am the right person for them. I therefore owe it to my potential clients, and also to myself, to be more visible in everything I do online.
That doesn't necessarily mean sharing my face more (although that's obviously part of it!) but sharing more of my day-to-day business life, behind the scenes, what I'm struggling with as well as sharing my triumphs. It definitely isn't something that is going to change overnight but I am determined to at least try!
In addition, after chatting to a couple of friends who encouraged me to do so, I have made the big decision (at least, it's big from my point of view) to start writing more personal blog posts. I've always enjoyed blogging, showcasing the weddings that I have photographed and writing "top tips" style posts that provide advice and guidance, but I've decided that there is so much more I want to say. Specifically, there are things that I want to explore relating to running a business as an introvert, about approaching day-to-day business tasks from a quieter and more gentle perspective.
It's taken me a long time to realise that you don't need to shout the loudest to be a successful business owner. Most of the advice that I come across is predominantly aimed at being loud and extrovert in order to be successful - the "tell people you're the best and they'll come flocking" approach. The whole "fake it til you make it" mantra just feels so alien to me! What happened to being authentic and genuine? It has never sat comfortably with me and, the more people I speak to I realise that there are lots of small business owners out there that feel the same.
It's an ongoing process of discovery and I still have a lot to learn but I hope that by exploring some of these ideas on my blog, I can use it as a reminder for myself in the future as well as helping others that might feel similarly. If it helps you learn a little more about me along the way then that can only be a good thing!
I realise that I've waffled on for rather a long time so I'll leave it there and simply say "watch this space"! I've rather a long list of blog posts that I am eager to go and write!